Directions

Directions was founded in 1981 by Mike Sambrook and Frank McKenna. A small company that mainly worked with shampoo. Soon they realized that their anti-animal testing policies were requested by the alternative scene. They got more and more questions on extreme hair colors. This is something that has really gained momentum again and we at Shock are happy about our incredibly wide range when it comes to hair colors and hair tints.
Hair dyes, shampoo and hair toning
Today, Directions has a wide range of hair dyes. If you want blue hair, green hair, pink hair, purple hair, in clear or pastel colors or a mix of several colors, they have something for you! They also offer shampoo and conditioner to help you achieve the best result possible on your coloring. Of course, none of Direction's products are tested on animals.

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