Directions
Directions Colors has been bringing vibrant semi-permanent hair color to the world for over 40 years. Since the very beginning, we have never tested on animals and have never used ammonia, peroxide or PPD in any of our colors.
Loved by a community of trendsetters, rule breakers and countless celebrity heads over the years, our selection of 46 vegan and blendable shades offers endless possibilities for those ready to indulge their love of color.
EXTREME HAIR COLORS FOR THOSE WHO REALLY WANT TO STAND OUT
Directions colors last for different lengths of time depending on your hair type. However, it is estimated that the color will last for about 6-10 washes. For best results, the color should be applied to as bleached hair as possible. Bleached hair applies even if you are naturally blonde. Bleaching the hair helps the color to adhere better and you get a more beautiful result. We also sell bleach here at Shock! Please note that the colors in the pictures are not always exact as in reality.
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