Directions Hair Colour Cherry Red

New for 2026!

Extreme hair colors for those who really want to stand out

Directions colors last differently depending on your hair quality. But as an estimate, the color usually stays for approx. 6-10 washes. To achieve the best results, the color should be applied to as bleached hair as possible. Bleached hair also applies if you are naturally blonde. Bleaching the hair helps the color stick better and you get a better looking result. We also sell bleach here at Shock! Remember that the colors in the pictures are not always exactly as in reality.

This color really makes the hair stand out from the crowd! How many cans you need for your hair depends entirely on how much and how thick your hair is. Direction's hair dyes are very gentle on skin and hair, for example they do not contain ammonia (as many other tints do). If you bleach your hair before toning it, the toning usually makes the hair feel healthier afterwards instead of the other way around. Direction's hair colors can be mixed with each other to achieve a desired shade.

Hair coloring guide

Are you unsure how to get the best results with your coloring? Read our Hair coloring guide, especially important if you are coloring for the first time. In our Hair Coloring Guide, we go through the process step by step and answer frequently asked questions.

Information:

Size: 100 ml

UV reactive: No
Category: Make-up/ Hair colour

Important